By: Rebecca Kim
Perception plays a critical role in people’s everyday lives. Because perception
of a certain object, place, or person greatly impacts one’s decision, companies
invest vast amount of money on branding and marketing. The process of branding
and marketing also works in politics. Depending on the way a policy or an issue
is framed, the public can either support or go against the said policy or issue.
Therefore, trying to view issues in the most objective manner is critical.
The objective lens can also be applied with the issue of Somali piracy. From
the eyes of the developed country, the Somalis, who have held their citizens
hostage and have sold goods from the hostage’s ships, are seen in a negative
light by identifying such Somalis as pirates or thieves. On the other hand,
Somalis view themselves simply as coastal guards. Given their unstable
government that resulted from their relatively recent civil war, many Somalis
could reasonably desire to guard their own country’s coastal lines. After all,
many fishing companies from developed countries were fishing along their
coastal lines without the Somalis’ approval.
In order to, or at least attempt to, resolve the issue, developed countries and
Somalis have heavily relied on branding their opponent as the enemy while
painting themselves as the victim in front of the international community.
Nonetheless, tactics such as naming and shaming, where its primary focus is to
deter certain state’s actions by isolating from the international community, is
ineffective when both sides believe that they have strong arguments.
Yes,
the developed countries’ desire to seek justice from the Somalis for holding
their fishermen hostage is reasonable. For taking such an extreme measure to
deter developed countries from illegally fishing along their coastal lines,
Somalis should be condemned. However, Somalis’ choice to show discontent
against the developed countries is justified since the developed countries were
not respecting Somali’s sovereignty.
When trying to look at a conflict from an objective viewpoint, the Somali and
developed countries should not be blamed for wanting to seek justice from each
side since both sides have caused harm to one other. The criticism that Somalis
and developed countries should be held accountable for is their irrational
decision to strategize branding as a way to resolve the issue; there could have
many multiple solutions that could have taken without raising so much tension
along the Somali’s coastal lines in front of the international community.
For instance, given that developed countries have great economic and political
influence, they could afford to try out many options to achieve an
understanding with the Somalis. The developed countries could have paid the
Somalis to stop holding their hostages and gain approval to allow them to fish
along their coastal lines. Of course, it is understandable if the developed
countries feel reluctant to pay the Somalis since they are individuals instead
of representatives from the Somali government. However, paying Somalis to
alleviate their grievances towards the developed countries and stop the pirates
from holding their citizens hostage will provide better results than worrying
about possibly getting involved in bribery.
Furthermore, if developed countries do feel as though it is more in their
interest to avoid possibly being involved in a bribery scandal, they could stop
many of their companies from fishing and traveling through the Somali coastal
lines. Taking alternative routes and fishing alternative places to avoid
confrontation with the Somali “pirates” could be a way to alleviate the issue.
When dealing with a conflict from an unstable country that is not functioning
under a government, developed countries needs to consider and implement many
different solutions on a trial and error basis. Like the searchers from foreign
aid, following a trial and error method allows developed countries to
essentially set up a feedback system, which increases the chances of creating a
practical solution.
Figuring
out the best solution on a trial and error basis, on the one hand, does consume
a lot of effort, time, and financial means. Perhaps such investment on time
and none is not worth the effort because Somalia does not hold a
significant amount of political power in the international arena. However,
considering that government’s main priority is to protect its citizens, opting
to invest a bit more time and money should be less valued when such approach
could save their citizens’ lives.
Branding
the opponent as the enemy while framing itself as the victim only adds fuel to
the fire of the conflict. Instead of declaring branding wars, states should
systematically test out solutions to solve the issues surrounding the Somali
piracy.